Take your 2019 Marketing Strategy to the next level

Data is a powerful component of digital marketing and is used by many leading  brands to accelerate their business growth. However, multiple layers of technology, the diversity of channels available and the lack of talents have made it quite overwhelming. This best practice guide will help you quickly assess where your digital marketing  strategy is at and what you should focus on in 2019. It’s organised in four parts covering the foundations of audience-based marketing. REACH : Do you know your audience and how … Continue reading Take your 2019 Marketing Strategy to the next level

5 digital marketing resolutions for a successful user-centric strategy

As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. … Continue reading 5 digital marketing resolutions for a successful user-centric strategy

Building a user centric digital strategy from your owned, earned and paid data

A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data

The ad-tech skill shortage and how to make sense of the digital landscape in APAC

It is critical for business leaders to make sense of the ever-changing digital landscape to drive their strategy and be more relevant to their customers. Having met a few key … Continue reading The ad-tech skill shortage and how to make sense of the digital landscape in APAC

June investments in Digital and Mobile predict continuous growth in 2016

The World Economics Global Marketing Index (GMI) for June recorded values of 55.7, 54.7 and 55.8 in Europe, the Asia-Pacific area and the Americas respectively, reflecting a strong in marketing activity … Continue reading June investments in Digital and Mobile predict continuous growth in 2016

PwC forecasts advertising investments to reach $16.4 billion by 2019

This week, PwC published their 14th edition of The Australian Entertainment and Media Outook 2015 – 2019.  The study forecasts advertising spends to increase by 4.8% from 12.9 billions in 2014 to $16.4 billions and internet … Continue reading PwC forecasts advertising investments to reach $16.4 billion by 2019

32% of Australians share a news story via email or social media

The Reuters Institute just released their Digital News Report 2015* giving an overview of consumption in each country which includes Australia.  The survey gives detailed data tables and statistics around the use of … Continue reading 32% of Australians share a news story via email or social media