2017: The Power Of One

It is with great pleasure that T-Shape Consulting is celebrating 1 year in business. To most people, one year in business isn’t much, but for a solo entrepreneur like myself, it means a great deal. It actually means everything. Let me explain.

Two years ago, I was appointed regional marketing director at a promising international adtech company. At the time, taking this new role was a major shift in my career considering I had spent over 12 years working for the best media and creative agencies and had a highly regarded profile in the company I worked for then. Nevertheless, I happily decided to take this new opportunity that was offered to me as a challenge, along with a keen interest in getting to understand what was behind the promise so many advertising start-ups were offering to marketers. While I learned a lot in this new role alongside a team of brilliant and caring individuals, I quickly realised I missed what I have always liked doing previously: solve a business outcome first, and think about the technology second. This meant I had to let go selling a specific product and focus on offering a genuine, agnostic and independent advice on the different solutions media buyers and sellers could implement to achieve their goals.

As I was trying to write my own new year’s resolutions, I decided to focus on ONE single thing I would like to achieve professionally this year. Why ONE you will ask? Because there are so many inspiring stories of the impact “one” can have in building a business: one person, one client, one project, one partnership, one year (you name it).

After Google searching “the power of one” which returned a list of irrelevant results, I realised what I was looking for was right in front of me: number 1. Funnily, I found my answer on a numerology website. Here’s an extract:

In numerology 2017 is associated to the number 1. From a spiritual perspective, it is the number of creation, the primal force from which all other numbers spring forth.

The 1 is a doer, a powerful force that produces results and does not allow anything or anyone to limit its potential. The 1 is aggressive, a necessary energy for creating and producing. The 1 is always in the forefront: a spearpoint directing and leading others. The shape of the number 1, just like the shape of all other symbols, reflects its meaning; it walks upright with pride and purpose. Strong, determined, unwavering and with specific goals in mind, the 1 can turn dreams and ideas into reality. It pushes obstacles aside or simply drills right through them.

Creating a consulting business on my own was not an easy decision, but over the past year, I have been able to find my own path in helping clients resolving their business problems. I had the opportunity to consult with truly amazing clients such as eBay, Fairfax, Signal, and Adomik. As an entrepreneur in the wide (and wild) world of the media industry, this taught me COURAGE, DETERMINATION, STRENGTH as well as RESPECT, INDEPENDENCE and RESPONSIBILITY.

And the one single thing I am committed to this year is to help my clients transform their business successfully and preserve their position in a more crowded online marketplace.

What does this mean for you? It means identifying what is the ONE challenge you’d like to work on to make a difference in your business this year. Whether you are looking at your pricing strategy, your data offering, your marketing plan, your staff educational needs or your technology stack – I can help provide you with the focus you need to achieve great results.

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