Data is a powerful component of digital marketing and is used by many leading brands to accelerate their business growth. However, multiple layers of technology, the diversity of channels available and the lack of talents have made it quite overwhelming.
This best practice guide will help you quickly assess where your digital marketing strategy is at and what you should focus on in 2019.
It’s organised in four parts covering the foundations of audience-based marketing.
- REACH : Do you know your audience and how to engage with them?
- COLLECT : Where are you in the process of data collection?
- LEARN : How do you measure to test and learn from your digital activities?
- OPTIMIZE : Are you ready to move beyond your current strategy?
Download here and learn how to deliver a successful data-driven marketing strategy this year!