If managing ad operations in publishing and media companies is quite an endeavour, so is implementing new software solutions where people in sales, planning and accounting can be aligned. It’s … Continue reading How is digital transformation impacting Ad Management for publishers in APAC
Founder and Director of T-Shape Consulting, Marlene has over a decade of experience in digital media, creative, technology and business strategy. Using her expertise in digital marketing and media advertising technologies, she provides independent and agnostic recommendations to leading media publishers, global advertisers and promising start-ups.
With GDPR compliance deadline taking effect on 25th May 2018, we feel it is crucial for Publishers in the APAC region to understand how this affect them and make sure … Continue reading GDPR: What Steps should Publishers take to be Compliant in APAC?
It is with great pleasure that T-Shape Consulting is celebrating 1 year in business. To most people, one year in business isn’t much, but for a solo entrepreneur like myself, … Continue reading 2017: The Power Of One
My journey to becoming a consultant in media and creative marketing solutions for global brands has been both challenging and rewarding. But when it first began, I never realised just … Continue reading Programmatic: The Future is Creative
As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. … Continue reading 5 digital marketing resolutions for a successful user-centric strategy
A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data
It is critical for business leaders to make sense of the ever-changing digital landscape to drive their strategy and be more relevant to their customers. Having met a few key … Continue reading The ad-tech skill shortage and how to make sense of the digital landscape in APAC
I’m exceptionally bending the rules to self-promote a whitepaper that just got awarded for ‘Best Use of Neuroscience’ at the MSIX ’15. Not only am I proud and excited about this work we did, but I also … Continue reading Targeting consumers emotions drives increasing results
The World Economics Global Marketing Index (GMI) for June recorded values of 55.7, 54.7 and 55.8 in Europe, the Asia-Pacific area and the Americas respectively, reflecting a strong in marketing activity … Continue reading June investments in Digital and Mobile predict continuous growth in 2016
This week, PwC published their 14th edition of The Australian Entertainment and Media Outook 2015 – 2019. The study forecasts advertising spends to increase by 4.8% from 12.9 billions in 2014 to $16.4 billions and internet … Continue reading PwC forecasts advertising investments to reach $16.4 billion by 2019
The Reuters Institute just released their Digital News Report 2015* giving an overview of consumption in each country which includes Australia. The survey gives detailed data tables and statistics around the use of … Continue reading 32% of Australians share a news story via email or social media
At the last AdTech meet up held in Sydney, was presented the Australian Digital “MediaScape”*. Inspired by the US LumaScape, it was first created in 2010 and has evolved into a well-known and valued industry resource … Continue reading The Evolution of the Australian Digital ‘MediaScape’