Founder and Director of T-Shape Consulting, Marlene has over a decade of experience in digital media, creative, technology and business strategy. Using her expertise in digital marketing and media advertising technologies, she provides independent and agnostic recommendations to leading media publishers, global advertisers and promising start-ups.

IAB Australia reveals 2015 Mobile Industry Trends

The IAB presented on the 21st April the results of their annual Mobile Landscape Survey*. Key takeouts for the mobile advertising industry in 2015: 66% of respondents use programmatic buying and … Continue reading IAB Australia reveals 2015 Mobile Industry Trends

Is retargeting turning off your customers?

In a recent survey, RAPP UK and InSkin Media highlighted the potential drawbacks of retargeting and its impact on people’s attitudes towards a brand, revealing 55% users were deterred by retargeted … Continue reading Is retargeting turning off your customers?

Improve your audience targeting and content with Audience Manager

Last week, I luckily attended an insightful session at Adobe® to take a grasp of one of their cloud based software: Audience Manager. In a nutshell, Audience Manager is a platform that helps marketers … Continue reading Improve your audience targeting and content with Audience Manager

What do agencies need to change to be successful?

Looking back at my latest post in October, it seems like this subject keep coming again like some vampire after blood. Last Friday, Digiday published an article on the future of … Continue reading What do agencies need to change to be successful?

How does the future digital agency model look like?

In the last month, I’ve been extremely involved in digging out opportunities related to Programmatic Marketing and was planning to share about it today, however as I came across an … Continue reading How does the future digital agency model look like?

Give your staff an Effie Award and win their loyalty!

As my team @DDB Sydney won the Silver Effie Award for Best Digital Platform with partner agency OMD and client Telstra this Thursday (wooop!), I have been asking myself what was … Continue reading Give your staff an Effie Award and win their loyalty!

Data Analysts and traders to become the future of digital advertising?

Having read through several articles this week, it is no secret that the merge of Publicis and Omnicom is an answer to a major shift in the advertising industry, driven by … Continue reading Data Analysts and traders to become the future of digital advertising?