As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. … Continue reading 5 digital marketing resolutions for a successful user-centric strategy
A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data
It is critical for business leaders to make sense of the ever-changing digital landscape to drive their strategy and be more relevant to their customers. Having met a few key … Continue reading The ad-tech skill shortage and how to make sense of the digital landscape in APAC
I’m exceptionally bending the rules to self-promote a whitepaper that just got awarded for ‘Best Use of Neuroscience’ at the MSIX ’15. Not only am I proud and excited about this work we did, but I also … Continue reading Targeting consumers emotions drives increasing results
This week, PwC published their 14th edition of The Australian Entertainment and Media Outook 2015 – 2019. The study forecasts advertising spends to increase by 4.8% from 12.9 billions in 2014 to $16.4 billions and internet … Continue reading PwC forecasts advertising investments to reach $16.4 billion by 2019
At the last AdTech meet up held in Sydney, was presented the Australian Digital “MediaScape”*. Inspired by the US LumaScape, it was first created in 2010 and has evolved into a well-known and valued industry resource … Continue reading The Evolution of the Australian Digital ‘MediaScape’
The IAB presented on the 21st April the results of their annual Mobile Landscape Survey*. Key takeouts for the mobile advertising industry in 2015: 66% of respondents use programmatic buying and … Continue reading IAB Australia reveals 2015 Mobile Industry Trends
Last week, I luckily attended an insightful session at Adobe® to take a grasp of one of their cloud based software: Audience Manager. In a nutshell, Audience Manager is a platform that helps marketers … Continue reading Improve your audience targeting and content with Audience Manager
Looking back at my latest post in October, it seems like this subject keep coming again like some vampire after blood. Last Friday, Digiday published an article on the future of … Continue reading What do agencies need to change to be successful?
As my team @DDB Sydney won the Silver Effie Award for Best Digital Platform with partner agency OMD and client Telstra this Thursday (wooop!), I have been asking myself what was … Continue reading Give your staff an Effie Award and win their loyalty!
Having read through several articles this week, it is no secret that the merge of Publicis and Omnicom is an answer to a major shift in the advertising industry, driven by … Continue reading Data Analysts and traders to become the future of digital advertising?
This week I have been luckily selected to attend a half-day training session at Google on HTML 5. And this was really one of the most inspiring one I have … Continue reading How Google is rocking the future using HTML 5?