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Tag: analytics

By Marlene Vicaire Posted on Nov 2, 2015September 13, 2016

Building a user centric digital strategy from your owned, earned and paid data

A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data

Tags: advertising, analytics, audience, consumers, Creative, CRM, data, Data-driven marketing, Digital marketing, Dynamic Creative Advertising, planning, programmatic, purchase funnel, ROI, segmentation, Social media, Strategy, Technology, user centric, user experience, user journey, website
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