A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data
I’m exceptionally bending the rules to self-promote a whitepaper that just got awarded for ‘Best Use of Neuroscience’ at the MSIX ’15. Not only am I proud and excited about this work we did, but I also … Continue reading Targeting consumers emotions drives increasing results
In a recent survey, RAPP UK and InSkin Media highlighted the potential drawbacks of retargeting and its impact on people’s attitudes towards a brand, revealing 55% users were deterred by retargeted … Continue reading Is retargeting turning off your customers?
Looking back at my latest post in October, it seems like this subject keep coming again like some vampire after blood. Last Friday, Digiday published an article on the future of … Continue reading What do agencies need to change to be successful?