Building a user centric digital strategy from your owned, earned and paid data

A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data

PwC forecasts advertising investments to reach $16.4 billion by 2019

This week, PwC published their 14th edition of The Australian Entertainment and Media Outook 2015 – 2019.  The study forecasts advertising spends to increase by 4.8% from 12.9 billions in 2014 to $16.4 billions and internet … Continue reading PwC forecasts advertising investments to reach $16.4 billion by 2019

Is retargeting turning off your customers?

In a recent survey, RAPP UK and InSkin Media highlighted the potential drawbacks of retargeting and its impact on people’s attitudes towards a brand, revealing 55% users were deterred by retargeted … Continue reading Is retargeting turning off your customers?