As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. … Continue reading 5 digital marketing resolutions for a successful user-centric strategy
A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data
It is critical for business leaders to make sense of the ever-changing digital landscape to drive their strategy and be more relevant to their customers. Having met a few key … Continue reading The ad-tech skill shortage and how to make sense of the digital landscape in APAC
I’m exceptionally bending the rules to self-promote a whitepaper that just got awarded for ‘Best Use of Neuroscience’ at the MSIX ’15. Not only am I proud and excited about this work we did, but I also … Continue reading Targeting consumers emotions drives increasing results
The World Economics Global Marketing Index (GMI) for June recorded values of 55.7, 54.7 and 55.8 in Europe, the Asia-Pacific area and the Americas respectively, reflecting a strong in marketing activity … Continue reading June investments in Digital and Mobile predict continuous growth in 2016
At the last AdTech meet up held in Sydney, was presented the Australian Digital “MediaScape”*. Inspired by the US LumaScape, it was first created in 2010 and has evolved into a well-known and valued industry resource … Continue reading The Evolution of the Australian Digital ‘MediaScape’
Last week, I luckily attended an insightful session at Adobe® to take a grasp of one of their cloud based software: Audience Manager. In a nutshell, Audience Manager is a platform that helps marketers … Continue reading Improve your audience targeting and content with Audience Manager
In the last month, I’ve been extremely involved in digging out opportunities related to Programmatic Marketing and was planning to share about it today, however as I came across an … Continue reading How does the future digital agency model look like?