A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data
Last week, I luckily attended an insightful session at Adobe® to take a grasp of one of their cloud based software: Audience Manager. In a nutshell, Audience Manager is a platform that helps marketers … Continue reading Improve your audience targeting and content with Audience Manager
As my team @DDB Sydney won the Silver Effie Award for Best Digital Platform with partner agency OMD and client Telstra this Thursday (wooop!), I have been asking myself what was … Continue reading Give your staff an Effie Award and win their loyalty!