The ad-tech skill shortage and how to make sense of the digital landscape in APAC

It is critical for business leaders to make sense of the ever-changing digital landscape to drive their strategy and be more relevant to their customers. Having met a few key … Continue reading The ad-tech skill shortage and how to make sense of the digital landscape in APAC

Improve your audience targeting and content with Audience Manager

Last week, I luckily attended an insightful session at Adobe® to take a grasp of one of their cloud based software: Audience Manager. In a nutshell, Audience Manager is a platform that helps marketers … Continue reading Improve your audience targeting and content with Audience Manager