IAB Australia reveals 2015 Mobile Industry Trends

The IAB presented on the 21st April the results of their¬†annual Mobile Landscape Survey*. Key takeouts for the mobile advertising industry in 2015: 66% of respondents use programmatic buying and … Continue reading IAB Australia reveals 2015 Mobile Industry Trends

Data Analysts and traders to become the future of digital advertising?

Having read through several articles this week,¬†it is no secret that the merge of Publicis and Omnicom is an answer to a major shift in the advertising industry, driven by … Continue reading Data Analysts and traders to become the future of digital advertising?