PwC forecasts advertising investments to reach $16.4 billion by 2019

This week, PwC published their 14th edition of The Australian Entertainment and Media Outook 2015 – 2019.  The study forecasts advertising spends to increase by 4.8% from 12.9 billions in 2014 to $16.4 billions and internet … Continue reading PwC forecasts advertising investments to reach $16.4 billion by 2019

32% of Australians share a news story via email or social media

The Reuters Institute just released their Digital News Report 2015* giving an overview of consumption in each country which includes Australia.  The survey gives detailed data tables and statistics around the use of … Continue reading 32% of Australians share a news story via email or social media

IAB Australia reveals 2015 Mobile Industry Trends

The IAB presented on the 21st April the results of their annual Mobile Landscape Survey*. Key takeouts for the mobile advertising industry in 2015: 66% of respondents use programmatic buying and … Continue reading IAB Australia reveals 2015 Mobile Industry Trends