The Evolution of the Australian Digital ‘MediaScape’

At the last AdTech meet up held in Sydney, was presented the Australian Digital “MediaScape”*. Inspired by the US LumaScape, it was first created in 2010 and has evolved into a well-known and valued industry resource … Continue reading The Evolution of the Australian Digital ‘MediaScape’

IAB Australia reveals 2015 Mobile Industry Trends

The IAB presented on the 21st April the results of their annual Mobile Landscape Survey*. Key takeouts for the mobile advertising industry in 2015: 66% of respondents use programmatic buying and … Continue reading IAB Australia reveals 2015 Mobile Industry Trends