As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. … Continue reading 5 digital marketing resolutions for a successful user-centric strategy
A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data
In a recent survey, RAPP UK and InSkin Media highlighted the potential drawbacks of retargeting and its impact on people’s attitudes towards a brand, revealing 55% users were deterred by retargeted … Continue reading Is retargeting turning off your customers?
The more I read about new features or services offered by industry leads such as Google, Facebook or Apple, the more I am asking myself: how is this providing a … Continue reading Hey Facebook, what’s in it for users?