June investments in Digital and Mobile predict continuous growth in 2016

The World Economics Global Marketing Index (GMI) for June recorded values of 55.7, 54.7 and 55.8 in Europe, the Asia-Pacific area and the Americas respectively, reflecting¬†a strong in marketing activity … Continue reading June investments in Digital and Mobile predict continuous growth in 2016

IAB Australia reveals 2015 Mobile Industry Trends

The IAB presented on the 21st April the results of their¬†annual Mobile Landscape Survey*. Key takeouts for the mobile advertising industry in 2015: 66% of respondents use programmatic buying and … Continue reading IAB Australia reveals 2015 Mobile Industry Trends