5 digital marketing resolutions for a successful user-centric strategy

As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. … Continue reading 5 digital marketing resolutions for a successful user-centric strategy

Building a user centric digital strategy from your owned, earned and paid data

A key challenge of digital marketing is to ‘humanise’ data, in other terms using the data your brand has on existing customers or prospects to make your offering more relevant … Continue reading Building a user centric digital strategy from your owned, earned and paid data

Improve your audience targeting and content with Audience Manager

Last week, I luckily attended an insightful session at Adobe® to take a grasp of one of their cloud based software: Audience Manager. In a nutshell, Audience Manager is a platform that helps marketers … Continue reading Improve your audience targeting and content with Audience Manager